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My Playzone:

is 'disruptive' social & mobile tech; brand/youth engagement and communications. Digital, social and mobile innovation - the potential of the tech business’ so fears yet so values, excites me.


My Job:

is creating mutually-rewarding engagement between young audiences and business to satisfy the needs of both - why can't we all win?


I Love a Challenge:

if it hasn't been done, and needs to be done, we better get on with it.


I’m Pretty Much Always Strapped In:

turning fear into adrenalin and then action; it’s how we learn to win.  Right?