Willmott Dixon
The price of doing the same old thing is far higher than the price of change.
Last week, Slenky unveiled the ‘Take Your Shot Zone’ in collaboration with the ‘Brent Works Wembley Job Fair’ at Wembley Stadium.
Our aim was to modernise the traditional careers event by transitioning it to a more accessible and sustainable digital format, allowing opportunity seekers to use their mobile devices to connect with employers and businesses offering opportunities.
We also unveiled the latest upgrades to the Slenky platform and app, which included Shots from Willmott Dixon
We have a history together
Willmott Dixon was one of three major construction companies introduced to Slenky by partners in the West Midlands a few years ago. That resulted in a collaboration between the three business and two social housing providers to bring the city of Birmingham onto Slenky.
Their desire to collaborate was driven by a need to address longstanding issues in the construction industry through fresh thinking. Here’s a brief summary of some of these issues:
Image: A typical search for ‘building’ or ‘construction’ yields images of hard hats, hi-vis vests, muddy boots, and site work. While these elements are part of the industry, they provide a narrow view of one of the UK’s largest sectors. Willmott Dixon saw the opportunity to present a modern construction industry that appeals to younger audiences via social media.
Diversity and Inclusivity: The construction sector, traditionally dominated by white males, has struggled for decades to attract women and minority communities. Outreach efforts often feature white males, which doesn't resonate with the diverse talent the industry seeks to attract.
Digital Skills: The industry is rapidly evolving, making it one of the most technically advanced sectors. Consequently, there is a growing need to attract talent with digital skills to keep pace.
Social Value: As a supplier to councils and housing providers, Willmott Dixon creates training and employment opportunities for local people. These opportunities are typically promoted on site boards and the company website, which are passive engagement methods in the mobile age.
Combined, these challenges highlight the sector’s vulnerability to the UK's skills shortage crisis.
However, Willmott Dixon’s operations cover very diverse areas, from on-site to creative roles. When visiting any construction business, you’ll find designers, marketers, content planners, contract negotiators, and social value teams. The challenge is to represent this diversity of roles for audiences that search for and receive information via their mobiles.
That’s the modern construction industry Willmott Dixon is keen to bring people into, and our experience is that they’re ready to walk the walk.
“The price of doing the same old thing is far higher than the price of change.”
